Morrow: A Brighter Pause
An 18-second drink commercial made from one product photo: hero can, ingredients, a pour, three narrated lines and an end card.
Morrow is an invented pear-and-ginger sparkling drink. The Wavemaker agent made this spot from one photo of the can and a short brief. Every shot, the end card included, was built from that photo, so the can and its MORROW lettering stay the same from the hero shot to the pour. One designed voice reads the three lines: 'A brighter kind of pause.' 'Pear. Ginger. A little sparkle.' 'Morrow. Find your pause.'
To make your own, attach a photo of your product and describe the shots, the lines and the end card. The agent makes and checks a still for each shot before animating it, designs a voice for the narration, writes the music, cuts it all to length and reviews the finished file before delivering it at 1920×1080. The download holds the product photo and the finished commercial.
How this example was made
- Started from the product photo Each still was made from the one photo of the can, so the label reads the same in every shot.
- Checked a still for each shot The hero can, the ingredients, the pour and the end card were each looked at full size before any motion.
- Animated the shots The camera pushes in on the can as condensation runs down it, bubbles rise in the glass, and a hand pours and stands the can down.
- Voice and music A voice designed for the spot reads the three lines, pausing between pear, ginger and the sparkle, over warm acoustic guitar that lifts on the end card.
- Cut and reviewed Cut to 18 seconds at 1920×1080, then given a full review of picture, sound and the brief, and revised where it fell short before delivery.
Real and generated. Generated: the can photo, the scenes, the hand, the voice and the music. Morrow is an invented brand.